Art Space Talk: Blaine Fontana

Blaine Fontana was born in Seattle, Washington and raised on Bainbridge Island. He began his interest in art at a young age. During his teens he commuted to two High Schools in order to study graphic design, photography, sculpture and life drawing. After graduating in 1994, he pursued his education of life in the streets of Seattle and Portland as a graffiti artist. After about 4 years of being in and out of towns and community colleges, Fontana chose to attend Otis College of Art and Design in Los Angeles in 1998.

Four years later Fontana left with a BFA in Communication Art/Design at the top of his class with the “Best in Show” award that is presented upon Graduation in 2002. During School he worked as an Art Director at a design firm, Abound LLC, and also as a Graphic Designer at a Fashion/Lifestyle Magazine, Metro Pop. Fontana has also worked as an Art Director at a young men’s apparel company, Drifter.

In January of 2003 Blaine became self-employed as a fine artist and designer. He spent the next 5 years developing his unique style and becoming well known around the So Cal gallery scene and companies as a rising artist and designer. After pursuing his career and vision in LA for 9 years he has recently returned to his roots on Bainbridge Island, Washington.

Honey Barracks, 24" x 24", acrylic on board

Brian Sherwin: Blaine, my understanding is that you lived in both rural and urban settings as a child and teen. Can you discuss the impact those two experiences had on your development as an artist? Philosophically speaking, do you think you would be the same artist you are today had it not been for living in those two very different settings?

Blaine Fontana: My work has always been about juxtaposing 2 worlds, several unlikely mediums, or techniques. This is directly an influence of my upbringing and current interests and inspiration. I couldn't imagine doing my work any different. So to say its been an influence would be an understatement. Lately I've noticed that having an ever changing upbringing and living in different cities across the west coast also steers my obsession to combat challenges and creating new styles that are outside of my comfort zone.

BS: Concerning the urban route of your exploration… in 1994 you hit the streets of Seattle and Portland as a graffiti artist. Can you discuss those early years and how they made an impact on your future work? Perhaps you can describe the mind-set that you had while creating art on the streets?

BF: Like any writer at a young age, you envelope yourself in a state of invincibility and arrogance. The process of graffiti is urgent and on the fly. I approach nearly all my backgrounds in the same way, passionate and a calculated haste to encourage happy accidents.

Obstacle Movers, 12" x 12", mixed media on board

BS: With that in mind, what is your opinion of graffiti art, and street art in general, today? For example, do you think artists should avoid taking that path if they can? I only ask because I was recently reminded of the murder of SOLVE in Chicago. Or would you say that the danger, or possible danger, is just part of the experience?

BF: I would NEVER discourage the medium. Tragedies like SOLVE rarely happen but its part of the territory. No matter how you argue it, graffiti creates a volatile reaction out of anyone. Its not a grey area for opinion. The dangers of injury, jail, dumb ass joeys catching you and beating you to a pulp, and just the simple feeling of getting away with it are all very alluring. I eventually had to quit after being caught 6 times and my college education became in jeopardy. It will always remain in my blood and I still have the itch.

Prayer Telegrams, 24" x 24" acrylic on board. Image 4 of 33

BS: In 1998 you went from the streets to the classroom. You entered the Otis College of Art and Design in Los Angeles. At that time did you have doubts? Did you experience any form of conflict? Sometimes graffiti artists, or former graffiti artists if you will, mention that they feel as if they are boxed in when placed in a classroom or gallery setting, did you experience that?

BF: I seemed to flourish there. My education became very serious to me and I deeply applied myself to learn another world. Due to my graffiti nature, I had an attitude problem and lacked any sense of professionalism and discipline. Art school bitch slapped that off my face pretty quickly.

BS: My understanding is that you were very successful at Otis College… having graduated with a BFA at the top of your class in 2002. Can you go into further detail about those years and the influence they had on you? Did you have any influential instructors?

BF: Correction, one of the top in my department. The school nurtured my style(s) unconditionally and overwhelmingly. I did have a lot of friction with the chair of the department at that time. We disagreed on numerous type aesthetics, and contemporary design styles that were emerging out in popular culture that the department seemed to have no interest in. My two most influential instructors were Nathan Ota, and Nick Taggart. Both literally were instrumental fostering my techniques and style.

Guerillas in the Fist -The Fierce Republic -Dining on the Wind, each 36" x 84 ", mixed media on paper and bamboo pole mounts

BS: As a designer you served as an Art Director for several magazines. I understand that you held a few Art Director positions while in college, correct? I assume that you learned a lot about the business aspect of art from those experiences? How did those experiences prepare you for that aspect of your career?

BF: Yes, I suppose thats what created an edgier side to me working already as a professional during school. Having that experienced prepared me to work with a staff and work under people, and realize I still have a lot to learn working with people.

BS: In 2003 you decided to be self-employed as a find artist and designer. Did you stop working as an Art Director at that time? At what point did you realize that you were ready to make that leap, so to speak?

BF: After getting fired the first time in my life, I found myself back into numerous portfolio meetings and having time to explore my own art. One gig lead to another where I was able to sustain myself eventually and began to paint furiously. I've worked as an art director on several projects since then. I've also turned down some very good full time job offers, these days I'm starting to reconsider it now that I've reestablished a balance between the industries and mediums I work in.

The Science of Retirement, 18" x 18", mixed media on board

BS: Concerning you art career I understand that you have expanded your studio in order to offer more design services, correct? Can you discuss what you offer? Do you have a website for that aspect of your career?

BF: We are still in development with most of them, but I am thrilled to see that we'll be launching our design website/company that will have a lot of meat on it from the number of projects I've been doing on the side. Later, we'll be launching a product site/store down the road.
BS: Your art involves visual narratives in that you include aspects of storytelling through the imagery that you include. For example, the faces in some of your work reminds one of tribal masks. There is also the fact that you sometimes call your characters “Templings” due to your interest in myths, shamanism, and the spiritual aspect of creating art. Can you discuss these aspects of your work?

BF: I‘ll answer with this, "Each of Blaine Fontana’s paintings is branded with his unique trademark of twisted and highly stylized figures. Often passive, and somber with a grin, Fontana has labeled these characters “Templings”, a fusion of two words, temple and being. Whether these beings are interpreted as people, gods, demigods, myths, shamans or your own reflection is up for interpretation. Neither male nor female they function as the face of a spiritual currency and ambiguity that heavily relates to the therapeutic intent of Blaine’s paintings. The Templing's also serve as the conduit of people’s emotions and memories around him and the studies he reads. Often these beings are similar, though it’s the richly textured and unique backgrounds that make literal information and colors intriguing juxtapositions free from linear storytelling different in each piece.

Many of the smaller tertiary images and renderings fill in the gaps for the theme and or concept of the work. They are usually graphic landscapes, generic people, numerical coding for actual dates, and dictation of streaming thought during the process of the art. It’s difficult to encapsulate the meaning of Blaine’s work since it is different each time. Each work possesses a microcosm of stories, myths, and beliefs intended only for that piece.

Fontana’s vision is influenced by religious myths, worldly folklore, and current social dynamics. Many cultures used and use art as a form of “medicine”, as a way of illustrating the visions of the shaman to the rest of the community. On the cusp of Blaine’s pursuit of developing his technique, he suffered a very personal & torturous experience. Out of this passage came some profound visions and clarity, which propelled him into a rapidly evolved way of viewing the world. This vision is the source of his eastern influences and spiritual language that can be recognized in his work.

Blaine’s techniques have roots form an array of places. Some of the most pertinent ones are graffiti, photography and graphic design. Having grown up amongst acres of forests surrounding him and also growing up in the urban jungles of Seattle, WA, he got the best of both worlds. He developed an enormous imagination over the paths of two different environments. These are the polar opposites that create a harmonious balance of partnership, the inorganic and organic, the physical and metaphysical, order and chaos."

F8L, 12" x 12", mixed media on board

BS: So should your collective work be considered an ongoing visual narrative, so to speak? As in, do the stories from one piece carry on to the next or is that strictly open to interpretation by the viewer?

BF: Thats up for interpretation from the viewer. I don't try to hold onto to tight to linear storytelling. Usually my work is done in batches of series that relate with each other.

BS: Where do your ideas come from? For example, do you spend time doing research before starting a piece or do you work from intuition? Do you create preliminary drawings to work from based off of dreams? Can you describe how ideas ‘pop’ into your mind, so to speak?

BF: I wish I knew, if I did I would be able to tap into that more frequently. But in general, books, movies, and just sitting deep in thought will trigger something. I rarely use my dreams anymore as influence. I often will do extensive research for a series that needs to portray consistency.

BS: Tell us about your process? For example, the materials that you use.. What attracts you to the certain mediums and surfaces that you utilize? Also, do you work on several pieces at once or do you tend to focus on them one at a time?

BF: I'm usually working on about 3 painting at once. My materials vary. Acrylics, paper, stencils, designer texture brushes for faux finishes in homes, silk screens, spray paint, color pencil, oil sticks, masking tape, and house paint are some of the media I play with frequently, Depending on the theme or individual concept the project will tell me what materials are best suited for the creation.

BS: Can you give our readers some insight into your current work? What are you working on at this time?

BF: I'll let that be a surprise for my first solo show after a 2 year break that will be in LA in October 09'.

BS: Do you have any advice for emerging artists who dream of making a living from creating art as you have been able to do? Any words of wisdom?

BF: At this point I've exhausted myself answering this question so many times, I'll let aspiring artists figure it out the same way I did, on my own.

BS: What do you think about artists being labeled or classified. For example, many people describe you as a lowbrow artist. That said, what do you consider yourself? Do you try to avoid labels and classification or do you acknowledge it?

BF: I dislike labels, but they are a necessary evil to comprehend artwork for some people. If I had to classify myself, I would call it urban-contemporary.

Camper Ghosts, 18" x 18 ", mixed media on board

BS: Concerning the art world as a whole… do you have any concerns about the art world at this time? Any specific issues that you would like to draw attention to?

BF: I'm to young and feel I have not yet earned the right to call out such things in the artworld, get back to me in another 4 years after I've had 10 years under my belt.

BS: Where can our readers see your work in person? Will you be involved with any upcoming exhibits?

BF: See earlier for upcoming show, as for galleries, see:

www.cerasoli-lebasse.com (los angeles, USA)

www.yveslaroche.com (montreal, CANADA)

www.davidbsmithgallery.com (denver, USA)
www.distinctionart.com (escondido, USA)

BS: Finally, when all is said and done what do you hope people gain from your art? Is there a specific message that you strive to leave behind as far as your art is concerned?

BF: Its not up to me to steer peoples gains, nor can I control it, I would only hope they would feel closer to humanity, and contribute more to it.

You can learn more about Blaine Fontana by visiting his website-- www.blainefontana.com. You can read more of my interviews by visiting the following page-- www.myartspace.com/interviews.

Take care, Stay true,

Brian Sherwin

Senior Editor

www.myartspace.com

www.nyaxe.com

Damien Hirst is Looking Ahead

Damien Hirst is Looking Ahead. Image via Portfolio

Damien Hirst is considered to be one of the most tactful artists living today as far as establishing a market is concerned. While the ethics of his practice can be debated one must admit that Hirst is a capable businessman-- his actions have enforced the idea that an artist can take his or her career into his or her own hands by utilizing alternative marketing paths, such as selling art online or at auction without the help of gallery representation. However, it may very well be that recent economic struggles have finally caught up to the world renowned British artist and his business model-- at least that is what the skeptics are saying. Could they be wrong?

The media has reported on several stories that reveal the current status of the ‘dismal’ financial situation facing Damien Hirst. For example, there are reports that Hirst has dismissed 20 to 24 assistants from his production company. Further reports include information stating that only two of eight works by Hirst sold at Art Basel Miami Beach less than a month ago. However, one must remember that Hirst has been making his own rules as of late-- so it could be that he does not care about these recent losses. After all, Hirst is by no means a starving artist.

As mentioned, Damien Hirst is a very business-minded artist. Before counting Hirst out realize that he recently lowered his own prices. In fact, Hirst has stated that he is looking forward to selling his work for affordable rates within the context of recent global economic woes. He has already reduced the price of some works by half. Hirst has also said that he is looking at more realistic prices in general. Thus, it seems to me that Hirst is learning as he goes. When faced with a tough market one must learn to adapt, true?

Hirst is aware of this. As a businessman and entrepreneur he is very aware of what is needed in order to sustain his market during stages of economic strife. Hirst recently stated, "If I want to sell new work, I'll price it lower. If people have got less money, you can either just shut your door and say, 'Screw everybody', or I can wait until everyone can afford my work or price it cheaper." Thus, you can't measure the success of Damien Hirst with traditional concepts of art world success. After all, Hirst is exploring different markets in order to sustain his art dynasty, so to speak.

Do you need an example of how committed Damien Hirst is to exploring the market for his art? Look to his association with Levi’s Jeans for the answer. The artist is working with Levi’s Jeans in order to produce a limited edition collection of clothing featuring themes that are common in his art. The prices will start at $100 for tees and $250 for jeans. Hirst will utilize aspects of ecommerce when selling his line of clothing. Needless to say, Hirst is an artist who is prepared to brave the new frontier of the art market.

So what can we learn from Damien Hirst? Simple. When demand is down an artist must adapt to the art market as well as the global economy. As with any business... traditional models of commerce are meant to be broken.

Links of Interest:

Has Hirst’s Bubble Burst? [Portfolio]

Damien Hirst, of $100 Million Diamond Skull, Sees Prices Slump [Bloomberg]

Hirst Market in Decline, Say Researchers [ArtInfo]

Take care, Stay true,

Brian Sherwin

Senior Editor

www.myartspace.com

www.nyaxe.com

Left 4 Dead is Right 4 Censors

Apparently the cover art for a video game titled Left 4 Dead has been censored outside of the United States. Left 4 Dead is a survival horror first-person shooter that follows the story of four survivors of an apocalyptic pandemic. In other words, the Left 4 Dead game borrows heavily from George Romero’s classic film, Night of the Living Dead.

The United States cover depicts the hand of a zombie (victim?) reaching up-- the thumb having been bitten off. Apparently censors in Europe and Japan observed the cover art-- the missing thumb-- as “too grotesque for the general public.” Needless to say, the thumb has been returned on cover art for the European and Japanese version of Left 4 Dead.

So why am I mentioning this on a blog dedicated to art? First, cover art for a video game is art-- depending on who you ask. Second, I find it interesting when cover art is censored-- especially outside of the United States. The US often has a bad reputation for censorship. So it is interesting that this cover art has been censored elsewhere.

Consider this an open debate about art and censorship.

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Banksy Splashed Out in Melbourne

Banksy Splashed Out in Melbourne

A work attributed to the world renowned graffiti artist known as Banksy has been destroyed in Melbourne, Australia. The image, known as the ‘Little Diver’, had been protected by a sheet of acrylic glass since 2007. Unfortunately, the sheet provided little defense against the individual(s) who destroyed the image in earlier this month.

The original image, which was stenciled in 2003, is no longer visible due to “vandals” pouring silver paint behind the protective sheet of acrylic glass. The destructive individuals then tagged ‘Banksy woz ere’ on the protective sheet. It was estimated that Little Diver-- before being destroyed-- was valued at over $400,000.

The defacement of ’Little Diver’ reminds one of the notorious Splasher who has been targeting works by Banksy, Anthony Lister, and other graffiti / street artists in New York City since late 2006. Could it be that Melbourne has their own ’Splasher’ now? Perhaps.

Some individuals have suggest that the destruction of famous graffiti / street works has become an art movement in its own right. There are also a number of conspiracy theories floating around-- such as individuals protecting their investment by having specific public works destroyed. In truth, we may never know why people to decide to destroy these works.

News of destroyed works by celebrated graffiti artists and popular street artists are becoming common place. Banksy is not the only target-- street works by Shepard Fairey are becoming a popular target as well. These stories are often filled with irony. For example, why is it that the destroyers of the work are considered ‘vandals’ by the media? After all, in most cases these artists create their art in areas that are considered illegal to do so. Thus, one could say that their art walks hand-in-hand with vandalism. Perhaps fame and a price tag dictates what is vandalism and what is not? Thoughts?

Link of Interest:

The Splasher
http://www.myartspace.com/blog/2007/05/art-space-news-splasher.html

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Advice for promoting and selling your art online

Below are some suggestions on how to improve your online presence-- these suggestions can be helpful in planning your strategy for promoting and selling art online:

1. Post links to your art!

Include a link to the art site(s) that you are using on every profile that you have-- every site that you are involved with. For example, if you have a profile on www.myspace.com or www.facebook.com make sure to include links to the sites where your artwork can be found. Thus, if you have an account on www.myartspace.com be sure to include that link on your Facebook or Myspace profile. If you are managing a New York Art Exchange (www.nyaxe.com) store from your myartspace account be sure to include your store link on those sites as well.

You will also want to include a link to your art on every post that you make-- be it a blog entry or comment on social networking sites. Be sure to include links on any email message you send or reply to. You can even use html code in order to place something like 'View My Art Here' or 'Buy My Art Here' on your profiles so that people will click on 'View My Art Here' or 'Buy My Art' in order to be taken to the site you desire people to view.

2. Build multiple online networks to promote your art!

Build networks on sites like Myspace and Facebook. By building networks on several social networking sites you will be able to use each of those sites as a vehicle for your art. Most of these sites will allow you to send links to several people at once in the form of bulletins, shared links, or group messages. Take advantage of that! However, don’t abuse it. You don’t want the site to mistake you for a spammer nor do you want to annoy people. Sending a weekly update about your development as an artist will suffice. If you are selling art online you may want to inform your networks of new listings. Maintaining social networks is a great way to reach hundreds or thousands of people at once.

3. Write about your art!

Use a service like www.blogger.com or www.livejournal.com in order to create a blog/journal about your art. Post entries about your art, exhibits that you will be involved with, and your thoughts about the direction of your work-- include links to your artwork on every entry that you make be it a comment to another user or a journal entry about what you ate last night. Do the same on any art site that you are involved with if they offer blogs or journals. As mentioned before, it is always good to end an entry with your name followed by the links you desire to promote.

Remember that you don't always have to write about yourself. Anything you mention in an entry can help improve your placement in search engines. If you associate yourself with a specific artist, style, or movement be sure to write about that and the connection you feel that you have. By doing that your name may show up on searches for those respected influences on search engines like Google. Again, by including your name and links to your art on these entries you will greatly improve your search placement. In other words, each entry will help improve your online presence. Remember that establishing your online presence will improve your chance of selling art online.

4. Alternative press is a good thing-- Seek it!

Seek out art zines that may feature your work online. There are hundreds, if not thousands, of these to discover-- and don't dismiss art blogs! As you can tell by my interviews(www.myartspace.com/interviews) artists from all walks of life and stages of career have found value in what bloggers, such as myself, can provide as far as exposure is concerned. I've interviewed artists who are virtually unknown and artists who have had their work sell for over a million dollars at auction. These artists may not share artistic direction or financial status, but they all share an acknowledgment of what online exposure can accomplish and a desire for the recognition that the Internet can provide.

Many art bloggers will be more than happy to make a post about your art if you contact them. Sure, you may desire to be covered by a major art magazine... but until that day comes-- if it comes --the art blogosphere is the next best thing-- if not the best! An art blog article, review, or interview can bring a continuous flow of traffic to your website for years to come if you include links to your art. In other words, an article about your art on an art blog will most likely be viewed by more people than an article about your art in a magazine. Recognition is just a few clicks away! The times have changed.

5. Combine efforts, work together with fellow artists!

Forming an alliance of sorts with like-minded artists can benefit you greatly as far as online exposure is concerned. If you admire the art of your friends be sure to include a link to their work on your profiles and make sure that they do the same. Working together you may decide to create a profile, blog, or website that represents all of the artists involved in the group. A page that includes links to each respected members art is of great value-- especially if each member includes that link along with their personal art links when posting on the sites they are involved with.

Art groups have popped up all over the net alongside self-declared art movements. Artists unified under a common goal-- in many cases exposure for each member --have worked with great success on auction sites and other online resources. There are other benefits to a union like this... for example, if you are unable to find time to go online you will know that your name is still being spread by your friends. Gaining exposure online can sometimes be a battle... it may very well be a fight that is best not fought alone.

6. Find the time to promote your art online!

Some individuals feel that the Internet is an addiction best left avoided. However, if you want to gain exposure for you art-- both online and offline --you really need to find enough time to promote yourself. Spend some time each day posting links to your art, uploading images of your art, commenting on the work of others and building networks on the sites you are involved with. A half hour of concentrated promotion of your art each day will really pay off as the years go by. After-all, you can't build your online presence if you are not online.

One of the best ways to promote your art online is to maintain a blog that is focused on your artistic practice and interest. If you are actively writing about your art on a blog you will be able to take advantage of Search Engine Optimization (SEO). In other words, you will increase your chances of being indexed by search engines. Again, this is time well spent.

7. Avoid throwing money away on 'how-to' art marketing books!

Don't waste your time and money on 'how-to' books that are focused on gaining exposure for your art online. I'm sure there might be some that are worth your time and cash, but I've yet to find any. That money is better spent elsewhere for your online marketing/exposure efforts. For example, you could spend the money on website construction or a premium account on www.myartspace.com. There are many online art communities... find the one that works best for you.

I've mentioned my dislike for 'how-to' art marketing publications in the past and have received some delightfully angry responses from authors of these types of books. Why do I say to avoid them? Because they are often over-priced for the information they contain-- information that is often not current with the times and that contains 'helpful' links that are no longer active... which is not very helpful at all-- especially when a $19.95 price-tag is involved!

I take this position because if you do a Yahoo or Google search for 'art marketing advice' or 'gaining exposure for your art online' you will most likely discover everything mentioned in these books and more-- for free. True, those books may contain personal experiences that the author has had researching (note, researching) online marketing and exposure tactics, but more often than not you will discover that the author is not an artist and therefore has not had any direct experience marketing or gaining exposure for art online.

Many of these books are also written by authors who have a business motive hidden within the pages of their book-- that being their $100+ per month art consultant service which is often mentioned in one of the final chapters. This is why I take a hard stance against these books and in many cases their authors-- and before you say that I have a motive note that I make it very clear that I write for www.myartspace.com. Also note that you did not have to pay $19.95 to discover that fact. Also remember that membership on myartspace is free. Premium service on myartspace is just an option.

Instead of buying a collection of art marketing books you would be better off researching online art marketing and exposure on your own. Discussing marketing and exposure tactics with other artists that you meet online is also a great way to discover free information about promoting your art online. The only thing it will cost you is the price of internet connection and time.

In closing, there are many things you can do to promote your art online. Each step can improve your chances of selling art online. This includes, creating free accounts on every art site that offers free membership, creating a blog or two about your art, using social networking sites to build a network, posting links to your art on art forums, and if you must invest money, invest it in a personal website or paid-membership on an art site that you deem worthy of your hard earned bucks.

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Act / React

Happy Holidays everyone!

If you're anywhere in the Midwest and near the Milwaukee area this season, I highly recommend scooting over to the Milwaukee Art Museum before the Act/React exhibition comes down. It's an inspiring display of the possibilities with interactive media in art, and is only up for the next few weeks. Below is a review I penned for Rhizome a couple of months ago.

Action, Reaction, and Phenomenon


Image: Daniel Rozin, Snow Mirror, 2006. Computer, custom software, video camera, projector, silk. Dimensions variable. Edition of 6. (Courtesy of bitforms gallery, New York, and ITP, Tisch School of the Arts, New York.)

In his book, Parables for the Virtual, Brian Massumi calls for "movement, sensation, and qualities of experience" to be put back into our understandings of embodiment. He says that contemporary society comprehends bodies, and by extension the world, almost exclusively through linguistic and visual apprehension. They are defined by their images, their symbols, what they look like and how we write and talk about them. Massumi wants to instead "engage with continuity," to encourage a processual and active approach to embodied experience. In essence, Massumi proposes that our theories "feel" again. "Act/React," curator George Fifield's "dream exhibition" that opened at the Milwaukee Art Museum on October 4th, picks up on these phenomenologist principles. He and his selected artists invite viewer-participants to physically explore their embodied and continuous relationships to each other, the screen, space, biology, art history and perhaps more.

Fifield is quick to point out that all the works on show are unhindered by traditional interface objects such as the mouse and keyboard. Most of them instead employ computer vision technologies, more commonly known as interactive video. Here, the combined use of digital video cameras and custom computer software allows each artwork to "see," and respond to, bodies, colors and/or motion in the space of the museum. The few works not using cameras in this fashion employ similar technologies towards the same end. While this homogeneity means that the works might at first seem too similar in their interactions, their one-to-one responsiveness, and their lack of other new media-specific explorations -- such as networked art or dynamic appropriation and re-mixing systems -- it also accomplishes something most museum-based "state of the digital art" shows don't. It uses just one avenue of interest by contemporary media artists in order to dig much deeper into what their practice means, and why it's important. "Act/React" encourages an extremely varied and nuanced investigation of our embodied experiences in our own surroundings. As the curator himself notes in the Museum's press release, "If in the last century the crisis of representation was resolved by new ways of seeing, then in the twenty-first century the challenge is for artists to suggest new ways of experiencing...This is contemporary art about contemporary existence." This exhibition, in other words, implores us to look at action and reaction, at our embodied relationships, as critical experience. It is a contemporary investigation of phenomenology.

Near the entrance of the show, Scott Snibbe's Boundary Functions (1998) begins by literalizing the fine line between publicly constructed and personally constituted space, between "you (plural)" and "me." As his audience members cross the threshold onto the interactive platform, the work draws and projects a real-time Voronoi diagram around them. No matter how many people are present (and moving) in the installation, each gets a continual partitioning of exactly the same size: lines that separate them. Snibbe says his initial inspiration for the work came out of a desire to reveal how we relate to one another, how we define ourselves and the physical space of our bodies through, and with, those around us. When he turned it on, however, his revelation wound up changing that relationship itself: we immediately want to use our bodies to trap or destroy or trick the piece and what it re-presents. It was after seeing his own creation in action that Snibbe began referring to himself as a "social artist" -- given that he doesn't just reveal, but actually affects, social behavior.

Image: Scott Snibbe, Deep Walls, 2003. Retroreflective fabric screen, projector, video camera, infrared illuminator, computer, custom software. (Photo: Installation view at San Francisco Museum of Modern Art, California, 2003. Courtesy of the artist.)

Further into the exhibition space, this is followed by Snibbe's Deep Walls (2003), where viewers' shadows are recorded and played back in a grid of sixteen cinematic squares. Participants dance and shake and explore with their shadows between the projection and screen, and every active performance snippet is stored as a silhouetted animation in one of its comic book-like boxes. Each video sequence replaces one that was there before. Here, we are creating embodied and dynamic signs within a greater, collaborative structure; we continuously find and make our own language and meaning with and through our bodies. We tell and re-tell and co-tell embodied stories, through movement.

Echo Evolution (1999) is the next work on show, produced by Liz Phillips, an artist effectively working with interactivity for 40 some-odd years. It asks for viewers to navigate through a large dark room, and responds with real-time noise and neon lights. Where you move, how quickly you do so, and where others are in relation to you and the space, all direct the piece's output. Although potentially the richest piece in its complexity, the non-transparency of the interaction and its rules unfortunately made this work the weakest on the exhibition. Most viewers were trying to understand how it worked, rather than exploring their bodies in relation to that interaction. I've seen far better installations by Phillips, and think this one was an ineffectual choice in the context of the greater show.

Image: Brian Knep, Healing Pool, 2008. Computer, custom software, video projectors, video cameras, vinyl flooring. Dimensions variable. (Photo by Nathaniel Stern)

Brian Knep's premiering Healing Pool (2008) continues his explorations of biologically inspired generative algorithms. This room-sized petri dish features a floor that is covered in projected "cells" that active participants walk through/over, leaving tears and empty space in their wake. The installation then "heals" itself by growing new cells as seams and scars, never again to repeat any of its previous patterns. Knep's work pushes at the conceptual boundaries of how we understand growth, healing, organic structures and temporal inter-activity. It's a work that is mostly playful on its surface, and extremely subtle in its visual difference over time. So subtle, in fact, that it's very easy to miss its doubled gesture towards emergence theory: both how simple systems can create complexity, and how our embodied interactions, which seemingly change little, have lasting and forever-changing effects.

Daniel Rozin, Peg Mirror, 2007. Wood, motors, circuits, custom software, microcontroller. 42 inches in diameter; 6 inches deep. Edition of 10. (Photo by Nathaniel Stern)

Daniel Rozin's two pieces were admittedly the most surprising for those already familiar with his work. His investigation of material mirror metaphors began in 1999 with Wooden Mirror, where over 700 individual wood chips in a grid point up and down on servo motors, towards and away from lights above, in order to create a real-time video image, a live woodcut. In the preview images of "Act/React," his Peg Mirror (2007) and Snow Mirror (2006) looked like minor variations on this original theme: the former in lower resolution and with rotating and slanted wooden pegs, the latter a video software projection which slowly reveals our images in what looks like falling snow. But the subtle temporal difference in Rozin's new work opens up the possibility for more contemplative embodied investigation. In Peg Mirror, for example, the slow rotation of each individual pixel means that there is a lovely and material lag that trails off behind everything we do. It is less of a direct response, and more of a call and response with our reduced, or distilled, image. Our engagement is continuous. Snow Mirror, then, also breaks direct mirroring by building an image over time, with "external" forces -- the snow. Its movements define our movements, and vice versa. These beautiful pieces are the strongest I've seen from Rozin yet.

Image: Janet Cardiff, To Touch, 1993. Wooden carpenter's table, electronic photo cells, audio speakers. Dimensions variable. (Courtesy of the artist and Luhring Augustine, New York.)

Next, Janet Cardiff's To Touch (1994) adds a wonderful counterpoint to Snibbe's Deep Walls. Instead of her visitors constituting new narratives with their bodies, they elicit and construct two lovers’ stories with their physical touch. Each participant is invited to draw out and feel monologues and aural moments, her main characters revealing history when we glide over the surface of a well-lived carpenter’s table. As our hands caress the grain, marks and dents of the wood, her multi-channel sound installation proffers tidbits of story to contemplate. Cardiff is a master at creating physiological responses to minimal sonic and/or visual information, and this piece is no exception.

And finally, Camille Utterback's External Measures (2003), Untitled 5 (2004) and Untitled 6 (2005) summarize the entire show by inviting an embodied investigation of art, art history and art-making itself. Here, visitors' movements under a birds-eye view camera can create, smudge or magnetically and magically attract scores of painterly marks across her screen-as-canvas. These stunning software paintings each encourage explorations of material and presence, with varying styles and application methods to their surface. The complexity of Utterback's software, which is crafted to respond to stillness as well as movement, to continuously shift with every new interaction, is matched only by the simplicity of her interface: the body. This is art about art and artists, images and image production, signs and bodies; it asks us to engage with how we express and represent, and how we relate to each of these embodied processes. It is a beautiful series of works about the art of embodiment, and the embodiment of art.

For as Massumi points out, "When a body is in motion, it does not coincide with itself. It coincides with its own transition: its own variation... In motion, a body is in an immediate, unfolding relation to its own... potential to vary." The body, like art and the bodies and dialogues that surround it, is "an accumulation of relative perspectives and the passages between them... retaining and combining past movements," continuously "infolded" with "coding and codification." Fifield and his selected artists invite us to engage, enact and explore all of the above.

"Act/React" runs through January 11, 2009 at the Milwaukee Art Museum, and includes a full-color printed and DVD catalogue, in collaboration with Aspect Magazine. Remaining events include a lecture by Steve Dietz on 16 October, an artist talk by Amy Granat on 13 November, and gallery talks throughout the rest of the year. http://mam.org/

Nathaniel Stern (USA / South Africa, born 1977) is an experimental installation and video artist, net.artist, printmaker and writer. He currently pursues an arts research PhD at Trinity College, Dublin and is an Assistant Professor of Digital Studio Practice at the University of Wisconsin - Milwaukee. http://nathanielstern.com

how to gain exposure for your art online

How to gain exposure for your art online

It is common for me to receive dozens of questions each month concerning advice on how to develop or improve online presence. There are many artists who want to improve exposure for their art by utilizing the Internet. The problem is that most do not know how to do it efficiently. True, there are many books about this subject on the market. However, there is also a world of information online that one can obtain without cost. It all starts with a simple search.

Search ‘online exposure for art’, ‘how to gain exposure for your art online’, or any number of combinations and you will most likely find some useful information. Google searches for ‘art business’, ‘art market’, or simply ‘online exposure’ can also be helpful. Below I will provide some general advice about obtaining exposure and creating presence online for your art.

One of your main goals will be to obtain traffic to your personal art website or the profiles that you have created on online art communities such as www.myartspace.com. This is a task that will involve some organization if you desire to do it well. Thus, be prepared to spend 15 minutes to an hour each day updating specific online efforts and posting links. The sacrifice of time is minimal when compared to what can be achieved.

Many artists make the mistake of thinking that the effort involved in gaining exposure and presence online is a one trick pony. These artists will create profiles on select online art communities or create a personal website thinking that alone will build their online presence. They create a personal site and online art community profiles-- but fail to update or promote them. Again, that tactic is a one trick pony that will have mediocre results at best. It is kind of like going to the gym only to leave shortly after setting up equipment. In other words, creating a personal website or online art community profile is just the starting point.

True, those minimal efforts will certainly help with online exposure and presence, but it is not an efficient way to establish yourself online if you allow them to gather cyber dust, so to speak. In order to receive a steady flow of traffic to your art online you must spread your links like wildfire on the World Wide Web. There are several ways to go about it. For example, if you visit an online forum you will want to include a link to your main art site at the end of any comment you make. Often there will be a space provided for the URL. If so, use it! This goes for Myspace bulletins, Facebook messages, Livejournal entries, blog comments… and so on.

You can also take advantage of email. When you write or reply to someone you will want to include links below your name at the bottom of your message. That will hopefully spur curious readers to visit your personal website or the profiles you have on online art communities. Email can be a powerful tool for gaining exposure. Especially if you establish an e-letter in order to keep family, friends, past buyers and other interested individuals current about your art practice, exhibits, and updated about your website and online efforts.

My point in all of this is that you can't simply create a personal website or community profile for your art thinking that the site(s) alone will do all the work for you. True, having your work on any site will bring visitors to your art, but you need to do some work yourself in order to maximize that traffic. You need to have your name and links to your art on as many sites as possible. You need to pass those links on whenever the opportunity arises. Remember that there is nothing wrong with promoting who you are and what you do. There is no room to be shy-- especially when we are talking about the internet.

On a side note, artists also need to think about Search Engine Optimization (SEO). That is a topic that I will go into further detail about in the near future.

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Pop Goes the Art World Bubble

Lately I have been thinking about the current state of the art market. It goes without saying that the art market is in for some rough times. I’m by no means an expert on the subject, but I must say that I could see this happening. The bubble did not burst in the way I had expected-- I don‘t think anyone could foresee these dire times, but I did stress the fact that certain aspects of the art world had been walking a fine line.

Today the bubble is gone. It popped months ago. The question is… what will be the result when everything is said and done? How will the various aspects of the art world restructure after having been dealt a hard economic blow? Many have taken a Darwinist view of the situation in that they feel that the ‘best of the best’ will survive this storm-- the best artists and art dealers. You can see this opinion expressed on art blogs, art forums, and elsewhere. What are your thoughts on this issue? Who are the 'best'? Do any of you view the recent chaos in a positive light?

The following is an excerpt from a post I made in 2007 titled I’d Hate to Burst Your Bubble:

“True, there has been record-breaking sales of art in 2007. It seems that the art market has finally overcome obstacles that had left the market in question for several years. However, I'm nervous as to how much longer this can occur before there is another slump. Slumps in the art market tend to trickle down the chain of art sales. When the market is good it is good for every artist- when it is bad... it is bad. When it is bad... even the most established artist can have a hard time selling his or her work.

Many younger artists, who are not really established yet, are fetching up to $20,000 for their works according to collectors who frequent fairs like Art Basel. This is due to the market at this time. If the art market were to fall it would cause many of these younger artists to get caught in the process- which could lead to young careers being stamped out before they even started. The current market is reminding people of the bubble of the 1980s market and history teaches us that it can burst at any moment.

I'm not suggesting that a young artist should not price his or her work high. However, young artists need to think in the long-term about their careers. Fetching a few high prices now is great, but what if the 'bubble' around the current art market were to pop? Where would that leave them? It is hard to go from fetching $20,000 to just a few thousand per piece. One would do that at the risk of offending collectors who had purchased their work for higher prices. In other words, I'd hate to burst your 'bubble'... just be careful.

The art market looks great at this time. A young artist can throw caution to the wind, right? Just remember that in the wind a bubble can only be carried so far before it finally pops. That is a situation that leaves a young artist who is not established with only one direction to go- Down. Don't get caught in the 'pop'.”

View the complete article from 2007 by clicking, HERE

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Art + Politics = Press

The Cavity Search by Bruce Elliott

Do you remember the painting depicting Republican Vice President hopeful Sarah Palin in the nude during the 2008 election? You know-- the painting that grabbed the attention of national news coverage simply due to its subject? Remember? Well, the man behind the painting, Bruce Elliott, has decided to place another politician in an awkward situation. His subject-- Governor Rod Blagojevich from Illinois.

Elliott’s recent painting, which is already receiving press in Chicago, depicts a nervous Governor Rod Blagojevich (Democrat) with a prison jumpsuit pulled down to his knees. In the painting Blagojevich is positioned as if he is looking at the viewer as a guard stands near wearing a rubber glove. The painting, titled “The Cavity Search”, pokes fun at Blagojevich‘s potential future if he is found guilty of attempting to sell Barack Obama‘s former seat in Illinois. The Governor from Illinois is currently caught in the throws of scandal over the issue.

The artist has stated that he created the painting because the criminal complaint against Blagojevich “stunned” him. He has went on to say that he did it to appease individuals who criticized him for having painted Sarah Palin in the nude. I think it is safe to say that he painted it because he has found the golden ticket for gaining news coverage within the current political climate.

So what is the point in subjecting my readership to The Cavity Search? Simple. I find it disappointing that the mainstream media is so quick to latch on to works that focus on political figures or political scandals-- especially when said works would not be relevant otherwise. I don’t want to be too harsh on Bruce Elliott and his paintings, but I don’t find them to be overly skillful and I think the mainstream media is doing a huge disservice by throwing artworks like The Cavity Search into the spotlight.

Perhaps Bruce Elliott should take a lesson from Shepard Fairey, the artist behind the iconic image of Obama titled HOPE which was 'inspired' by Alberto Korda's famed shot of revolutionary Che Guevara, and ‘reference’ a better image before creating his own work. Elliott could take it a step further and follow Shepard Fairey’s knack for infringing on the copyright of political artists from the past without giving credit where credit is due-- as Fairey did by exploiting the posters of Felix René Mederos Pazos without permission from the Mederos estate. Or maybe, just maybe, the mainstream media can learn a few things about art-- and the artists behind the work-- before reporting on it.

Is this the ‘new art’ fueled by Obama’s campaign that so many of my peers have been writing about at length? We all know that Shepard Fairey’s image of Obama titled HOPE-- with a steady flow of media attention-- spearheaded this ‘revolution‘. All I can say is that the one good thing about revolutions is that they are normally short. Until that time I suppose artists like Bruce Elliott will continue to ride this wind of change-- and easy media.

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

My Art Advice: Contacting an Art Dealer by Email

If you read this blog you know that I sometimes give advice on what artists should not do. I know, I know, we are all focused on what we should do-- like gaining exposure online, social networking, and creating the best art that we can. However, many artists make simple mistakes that can reflect poorly on their professionalism. An example of this is contacting an art dealer whom you don’t know personally in the hopes of gaining gallery representation. Edward Winkleman, a gallery owner and art blogger from New York, recently posted a perfect example of why artists should not contact art dealers by email in this manner. Winkleman handled the situation well in that he could have criticized the artist harshly for sending random solicitation. To read the story please visit Edward Winkleman’s blog, HERE .

It does not surprise me that an artist would contact Ed out of the blue. It happens to art dealers often and is commonly viewed as desperation. As Winkleman points out, the action sends a red flag message that the artist in question may be more trouble than he or she is worth-- professionally speaking. After all, art dealers are like anyone else in that they don’t want to take on the extra burden of an artist who is desperate or insecure. In other words, it is not an art dealers business to improve the esteem of a hopeful artist.

As I’ve mentioned before this issue is very delicate. Most people, including art dealers, don’t want to offend someone concerning the caliber-- or lack thereof-- of their art. Thus, contacting an art dealer without knowing him or her creates an awkward situation for both the art dealer and the artist. Most art dealers are likely not to respond to the unsolicited message-- which furthers the doubt the artist may have for his or her art. Unfortunately, lack of response spurs some artists to send even more unsolicited message. It is a lose-lose situation for the artist. In other words, this form of solicitation is almost always met with failure. Therefore, it is important for artists to not give in to the urge.

Most artists desire to be represented by a gallery-- specifically a gallery in New York. With that said, there is a key step to remember when pursuing gallery representation-- be it in New York City or anywhere else for that matter. So what is this step? Simple. An artist will want to attend openings at the gallery he or she is interested in. The artist will want to learn everything he or she can about the gallery-- attending exhibit openings can be one of the best ways to do that. Thus, it is a good idea to take that step before contacting anyone at the gallery by email.

While attending exhibit openings you will want to keep an eye out for the type of work that is displayed at the gallery. If possible, try to speak with artists who are already exhibited at the gallery and be friendly to the gallery staff. You want to become a familiar face without being overly familiar-- such as sending an email that is doomed for failure. In a sense, you want to know exactly what you are hoping to get yourself into-- you want to know if it is right for you. Simple conversations can help you to find out if you are right for the gallery and visa versa.

As I have mentioned on this blog before, getting to know people and being friendly I does not mean that you should go up and say, "I really like this space. Are they looking for new talent?" or "Can you get me in here, my work is great!" to everyone you meet! Just enjoy yourself... be yourself-- leave the 'I'm a brooding artist' or 'I'm better than this place' persona at the door. If needed imagine yourself as a ronin observing the force that you are interested in joining. In other words, silence is a virtue and speaking when spoken to-- or when the opportunity arises-- is always a good tactic.

In time you can slide the fact that you are an artist into the conversation, but keep it short. Business cards that contain a link to your personal website or accounts that you have on art sites like www.myartspace.com can come in handy if a conversation goes well-- be prepared! Don’t be afraid to ask for the art dealers card after you have become a somewhat familiar face. You may even want to ask him or her if it is OK for you communicate by email just to observe the reaction on his or her face. Just remember that fake smiles are often a business trait of the profession. If you don’t believe me simply attend an art fair as a member of the press and you will know exactly what I’m talking about.

As mentioned before on this blog, the question of when to contact an art dealer by email reminds me that the world wide web is sometimes a double-edged sword for artists just as much as it is for anyone else. On one side you can cut yourself short by annoying galleries and other exhibiting venues by emailing them random information about your work. On the other side you can carve out your career by building your presence online. In regards to this question, be careful which way you swing the blade-- especially if you are just starting out. Artists want to land gallery representation, but that does not mean that every gallery wants to be baited by a thousand emails from hopeful emerging artists each day-- yep, you are not the only one contacting them.

Before you send a random email to a gallery about your art remember that there might be hundreds of other artists doing the same thing at the same time. What will happen? You will most likely have your email marked as spam or blocked. If you are not blocked and you continue to send messages about your work you will most likely become an inside joke at the gallery rather than land representation. I’ve seen that happen. Worst case scenario... you will annoy the person on the other end and they will end up telling their associates about you. Word can travel fast and in the art world-- even on the most basic level --everything is about presence. You want to put your best foot-- and face since you will be attending exhibit openings-- forward. You do not want to create obstacles by sending an unsolicited email message. Annoying gallery owners can be career suicide depending on the status of the gallery and the disposition of the owner.

Artists often forget that a gallery is a business. In fact, the business side of being an artist shares some similarities with the business of running a gallery. For example, an artist tends to not want someone to barge into his or her studio-- the same can be said for art dealers who are just as focused on their work. An artist probably does not want to deal with unsolicited email messages and the same goes for art dealers. Remember that an art dealer does not display art simply for the viewing pleasure of visitors. No, the art dealer has paychecks to write and lights to keep on-- it is a business just like any other. While it is true that galleries need artists to run their business, you need to remember that they already have a stable of artists-- they need art, but that does not mean that they need your art.

You might be thinking, " If that is the case, why do the galleries have their email listed if they don't want artists to contact them?". Do you want the truth? In most cases a gallery has their email listed for two reasons. 1.) They can send out exhibit information to their email list from that account. 2.) A random collector can write to them with questions about an artist that the gallery represents-- though most will call the gallery before writing them. Having an email address listed does not mean that the gallery is offering an open invitation to hopeful artists. In fact, the important email address are rarely listed on a gallery website.

There are always exceptions. Some galleries want artists to send examples of their work by email. Many of those galleries have ads in art publications stating that fact (just as galleries that do not want artists to send samples of their art by email will often have some fine print-- sometimes BIG print --stating that they do not read unsolicited messages under their contact information!!!). As stated, I think it is better for artists to attend openings at the gallery they are interested in instead of sending a desperate email to the gallery about their art and the possibility of representation. As I mentioned before, there could be thousands of artist worldwide sending emails to the gallery with the same desire. As artist wants to be a face in the crowd... not a random name listed in the galleries email inbox-- or trash bin for that matter.

Some of you might be saying, "But I live hundreds of miles away! Sending an email is my only option!". Well, if that is the case you might want to ask yourself if you want to be represented by a gallery that you can't visit in person at least once per month, especially if you are new to the scene. With a ton of luck your email effort might land you gallery representation, but if you are not able to actually visit the gallery you will not know if your work is actually in sight of gallery patrons or somewhere in a backroom waiting to be pulled out when-- and if --someone wants to view it. That is not to suggest that galleries are shady, but they do tend to cater to the needs of represented artists who can actually visit the gallery often. Thus, you might want to focus on exhibiting opportunities near you or at online venues that specialize in giving opportunities to artists who would otherwise be isolated.

Keep in mind that I'm mainly talking about city galleries. Rural galleries might have a different outlook on 'view my art' solicitation sent by email. With that said, I still think that getting to know more about a gallery in person, no matter where the gallery is located, is the best choice for an artist if he or she is seeking gallery representation. As always, I suggest seeking regional success before going after the big dogs. Yes, there are some advantages for artists who do not live in one of the hubs of the art world-- I'll save that for a later topic.

Also, remember that you do not exactly need to rely on brick & mortar galleries ... you can always represent yourself by utilizing sites like www.myartspace.com, www.youtube.com, and www.myspace.com as tools for exposure. Remember that most of the artists represented by Steve Lazarides (he represents Banksy and Mark Jenkins, among others.) started out by spreading their influence online. My point-- Don't sweat over gallery representation. Don’t make a fool of yourself or place yourself in an awkward position by contacting art dealers you don’t know personally. If gallery representation happens, it happens. If not you can always go it alone.

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

For the Love of God: Damien Hirst Threatens Young Artist with Legal Action

A collage by Cartrain involving Damien Hirst's 'For the Love of God'

There has been some buzz about a situation involving a young British graffiti artist and Damien Hirst. Apparently the young artist, known as Cartrain, took a lesson from Banksy’s playbook-- he displayed one of his collages in the National Portrait Gallery under the nose of security and staff. So where does Damien Hirst come into play you ask? The collages by Cartrain, which the artist has sold as prints, involve a parody of Hirst’s ‘For the Love of God’. It seems that Hirst was not thrilled to discover that a young graffiti artist had profited from prints involving his copyright protected works.

The Design and Artists Copyright Society, of which Damien Hirst is a member, contacted Cartrain after receiving direct instructions from Hirst. The society informed the young artist that he had broken the law by infringing upon Hirst’s copyright. Hirst’s demands were clear-- he demanded the original works and the halt of sales with the threat of legal action. Hirst also demanded the profit that Cartrain had made from selling his collages and prints. Four works were confiscated by DACS from Cartrain’s gallery on November 12th. Reports state that Cartrain only earned about £200 from sales of the work.

People are defending the work of Cartrain by stating that appropriation is not theft. However, appropriation can be considered theft if the work is protected by copyright. It really boils down to a fine line decided by judge or jury. True, art schools and law have very different opinions about the implications of appropriation. In the case of Hirst’s work-- which is known worldwide-- one could make a case for parody within the protections of appropriation.

Damien Hirst is not the only internationally renowned artist waving the legal stick around these days. Shepard Fairey, the visual spearhead behind Barack Obama’s campaign, recently stated that he will take legal action against “bootleggers” who have “hijacked” his “style”. That said, I find it ironic that Damien Hirst would be upset over someone infringing upon his copyright considering that he has infringed upon the copyright of others. Damien Hirst and Shepard Fairey have two things in common-- they have both settled out of court due to infringing on the copyright of others and they have both threatened legal action against artists who have violated their protected works. The saying, “you reap what you sow”, comes to mind. Did I mention that Cartrain is 16 years old? ‘For the Love of God’-- Indeed.

Links of Interest:

‘Appropriation’ isn’t theft, Mr. Hirst

Damien Hirst 'threatened to sue teenager over alleged copyright theft'

How Damien disappointed us

With Barack Obama Posters Comes Fame

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Art Space Talk: Belinda Eaton

Belinda Eaton’s magic realism paintings and portraits evoke a world of colour, vivid characters, swirling spaces, uncontained energy that can’t be trapped by the limits of the canvas, images constantly on the move, living life, dancing, drinking, and eating. Within the canvas there are no boundaries of subject, perspective or reality, just the borrowings from all that she has been exposed to. Belinda Eaton graduated with a B.A. Fine Art from St.Martins School of Art, London, in 1983.

Face I by Belinda Eaton

Brian Sherwin: Belinda, you studied at St. Martin's School of Art in London. Can you discuss your academic years? Did you have any influential art instructors?

Belinda Eaton: I was very lucky to be at Art school in England at a time when all the colleges were Government funded. There were unlimited supplies of free art materials and fantastic courses. I was even luckier to have been selected by St Martins School of Art for both its amazing Foundation Course and then the Degree course, 4 years in total. The foundation course covered everything from sculpture, photography, fashion, painting and printmaking etc. You were given the opportunity to try everything and then you were able to make your choice as to which direction you would like to go. It was an absolutely great experience.

Two of my contemporaries were John Galliano and Peter Doig. This interaction between all the departments carried on into the degree course. The famous fashion department was influenced by the painting department, etc. it allowed a freedom of exploration and creativity to constantly grow and be explored rather than a narrowing down of discipline.

I decided to take my degree in Film making, which was a passion of mine, but found the course was focused on the minimalism of film, the abstraction and deconstruction of the medium rather than the content and imagery. So I transferred over to Fine Art and was drawn to the Printmaking department.

I did no painting at all at college, instead I immersed myself in acids and inks and metal plates, the world of etching. It absolutely fascinated me. Starting with a blackened metal plate covered in ground. Creating lines or areas that would be bitten into by acid, so many factors affecting the quality of line, so many serendipities and unpredictability's. To this day I prepare all my canvases with a blackened gesso. For me it's the experience of allowing the light and form to emerge from the dark. I actually cannot paint on a white ground. It freaks me out.

As for remembering my art instructors, St. Martins was very well known for the fact that all the tutors were well known artists. But at the time as a female, I found it a very sexist environment to be in and also very boozy and as I can't remember any of the tutors names l don't think they had a lasting impact on me. But that was my experience, not necessarily that of others.

Face II by Belinda Eaton

BS: You have stated that your paintings are your world, your fascination for people, plants, animals and color. You went on to say that they are how you perceive the energy of things. Can you go into further detail about this? Tell us more about the philosophy behind your art.

BE: Oh!... To try and identify my philosophy about my art would be like trying to contain energy. I try not to be too mind-full or intellectual about what I do. I have practiced mediation for over 20 years and feel the influences of that more and more in my work. Not so much in the content, but more in the approach, especially recently.

I start with a black canvas and I stand and start to paint. Always a face comes first and this informs the rest of the painting. The story unfolds. But more recently each brush stroke has got its own life. I am beginning to paint just looking at the colour rather than the form. It is being in the moment with the paint rather than projecting the finished painting. Very much like meditation.

The artist's block always come when one begins to think about what one is projecting, where is it going? Is it any good? What on earth am I doing? etc etc. To just be in the paint forgetting everything and really, the old cliché, letting the painting take over, it's so very true.

Face VI by Belinda Eaton

BS: I understand that you have traveled often. How have those travels shaped your artistic direction?

BE: This is a really interesting question. I think by constantly moving you can never really attach yourself (on a subconscious level) to anything. By being secure in one place it's very easy and comfortable to begin to identify with a group or culture and find your comfort zone within that. As a sort of nomad you take something from here and there, an impression, a sound, a smell. You collect references that become jumbled and mixed and lose their original context, to emerge in a new context.

Its just been a circumstance of my life that I have moved from country to country never staying longer than seven years and occasionally only a few years. I am currently on my longest stay which is here in Spain, nearly 9 years. Moving around, arriving finally in Barcelona with its sophistication and amazing architecture and then Almeria. In the middle of the desert where all the Spaghetti westerns were made with Clint Eastwood and Sergio Leone along with many other films. It's a scarred landscape almost like a blank canvas, exposed and raw. And its here that I have built my studio and hopefully will end up staying a while.

But how has all this traveling shaped my work. It's the richness and newness of each culture. Always having to look with a new uninformed eye. From Pakistan , the amazing painted lorries, where every surface even the engines are painted and decorated. Old men with their flaming hennaed red hair and beards. India with all its colours with no restrictions. Africa where as a child everything was larger than life and colour again and amazing creatures and improbabilities like an elephant eating the roof where you were sleeping. Spain and its magic and superstitions, Easter processions of religious statues being walked through the village at night with thousands of candles and masked bearers in their sinister pointed hoods. Terrifying until they reach beneath their robes and throw out handfuls of sweets. The tomato throwing festival. New York with its thousands of different faces from every background. Its all layers and layers of colour, pattern, no rules, surprises and light. And I think this is how I paint.

Also, I think quite importantly, realizing each country has its own relationship with art. What Art is for them? What is good? etc. How the trends in art are so strong, especially in the West. Personally as a painter this period in time when up until recently painting has had very little value. That successful art has come from a very mindful intellectual space. To go to countries and have ones work received from a heart place has been quite amazing.

Gamblers by Belinda Eaton

BS: Can you discuss any symbolism in your paintings that reflect those experiences?

BE: No, I can't really. There is no conscious symbolism, but I am aware that I do use symbolism, I just haven't worked out how its symbolic to me. In my drawings and etchings there are always fishes in the sky. Certain patterns emerge again and again especially pomegranates, tattoos, eggs. I don't want to think about it really. And in 10 years I might have a deeper understanding of why l have used them, but it is not important now, as they are not conscious but subconscious.

BS: Can you go into further detail about some of your methods as far as your painting is concerned?

BE: As I have already mentioned, I prepare the canvas with a black ground and just begin to paint. If it's a more narrative painting, the face comes first and the story after. I paint in acrylics, which really suit me as I like to work fast and need to repaint an area over and over. I sometimes think if someone x-rayed one of my paintings they would be amazed at the layers and layers of colour and change of figure, composition etc. These layers are fantastic because an element of the lower colour always comes through somewhere and adds so much dimension. If the painting were planned out you would lose all this.


Also by painting in acrylic and liking to work wet on wet, you really have to work fast and then the painting becomes purely instinctive. I can spend weeks painting and then an hour painting over the whole painting and reworking it with completely fresh paint and it's finished. You lose all the agony and caution of those weeks and what's there is dynamic and fresh. This approach is really happening in my new large Faces. I add a dimension to this of turning the painting on its side or upside down whilst I am working. So I lose the image and really just focus on colour.

I use a large painter & decorators brush and just get very physical and dynamic. There is so much energy with each brush stroke, it's magic. It's also quite abstract and liberating. But then my obsession with layers and patterns comes in, and these begin to play with each other. So in a way there is an element of total freedom and then complete control. Hmm, interesting.

BS: What about other influences? Do you adhere to any specific art tradition, so to speak? Are you inspired directly by any specific artist from the past?

BE: No not really. If anything I think I am quite traditional and probably most influenced by the early Renaissance. I don't think I am inspired by any artists, but I find some artists truly inspiring. For example, I went to see Ron Mueck's exhibition at the National Gallery, London where he was the artist in residence. He creates these people who are so realistic but their proportions are different to real life. Take his 'Man in a Boat ', a roughly metre high naked old man sitting in a rowing boat. You could see every pore on his skin. The hair on his arms, the pink of the skin of his elbows, his small penis etc. etc. is quite amazing. They are alive. You expect them to breath, you are waiting to see their chests rise and fall, a pulse.

I find Rothko's work for me borders on the religious. They are possessed and quite spiritual and leave me in wonder. Paula Rego is an artist I really identify with. She paints her world, which has that magic realism and dreamlike quality, and at times a harsh brutality. She is so true to her self. Originally l went to live in New York in the early eighties because of Rap, Graffiti and Jean- Michel Basquiat. At the time his language was so new and refreshing as was rap and graffiti. I went to see Peter Doig,s exhibition at the Tate Britain and found it magical. You stand in front of his large snowscapes and the texture and colour are so charged and move into the realm of possessing their own life. There is a common theme through out the artists above, of work, which breathes a creative force of its own. I am really inspired by life around, people, nature, the layers and layers that make up life.
Tattoo Girl by Belinda Eaton


BS: What are you working on at this time? Can you give our readers some insight into your most current work?


BE: I am currently working on much larger canvases and am really involved in the larger faces with the focus on colour, paint and the brush stroke. This is what's consuming me right now. Tomorrow I could be lead somewhere else. Again as I mentioned before, my work is purely instinctive and l try not to intellectualize too much about it which in turn would inhibit the freedom I search for within painting.


We all have our own relationships and motivations of why we create Art. I guess mine is to try and experience liberation with in the medium. I can get totally agonized by thinking of what to paint, where is it going etc, and months can pass by in this self-inflicted questioning and also criticism. A lot of artists I speak to all have this horrendous inner critic.

BS: Will you be involved with any upcoming exhibits?

BE: Yes, I have a solo exhibition coming up in two weeks in Karachi, at the V.M. Gallery which is a great space. I had quite a few shows in Pakistan over 10 years ago and have wanted to go back. It is very, very, rewarding to show in the East. I think l have already mentioned how ones work is really received from the heart. I am also about to start a whole new body of work for a show I am hoping will come off in Paris.

Woman with Pomegranates II by Belinda Eaton

BS: Speaking of exhibiting… what do enjoy about displaying your art in public view? Do you see it as part of the process, so to speak?

BE: Yes it is apart of the process. As a painter you spend so much time on your own, isolated in your own little world, or lost in your own world. The process of showing is your emergence. somewhat terrifying and very vulnerable. I don't let anyone in my studio whilst I work. But hanging for a show is the first time you see all the work together, hanging and breathing. Then you can let go of it, really let go of it. The paintings are no longer a part of me and can start their own journeys.

I have had paintings in shows that are then taken on exhibition all around a country with out my knowing. They have their own lives. When I appeared on television on BBC 1, the response was amazing from all over the world. From the isolation of the studio to a conversation with the world via the internet. In the same way I love to see what happens to my images on the Internet, what people do and say about them, it's brilliant.

BS: Finally, is there anything else you would like to say about your art or the goals that you have?

BE: About my Art? I actually think I have said too much, but thank you for giving me the opportunity. A dream would be to be involved in a project that would have some beneficial impact on the planet. Some project that would enable artists to use their creativity to help solve some of the environmental and social problems that exist.

You can learn more about Belinda Eaton by visiting her website-- www.belindaeaton.com. Belinda is also currently a member of the myartspace community--www.myartspace.com/belindaeaton. You can read more of my interviews by visiting the following page-- www.myartspace.com/interviews.


Take care, Stay true,


Brian Sherwin
Senior Editor
www.myartspace.com

Myartspace Announces London Calling Competition

Myartspace Announces London Calling

Myartspace is sponsoring a competition juried by a world class panel from The Tate Modern, The Hayward Gallery, and the Barbican Gallery all in London. Fifty finalists will be selected and three winners will have their work represented at SCREAM London in June 2009.

Inspired by Rolling Stone Ronnie Wood’s own career as an internationally recognized artist, SCREAM touches shoulders with some of London’s most established art galleries in the traditional hub of the capital’s art market. SCREAM London is run by Tyrone Wood as curator. Notable guests and patrons have included Tracey Emin, Claire Danes, Rosie Huntington-Whiteley, Beverly Knight, Meg Mathews, and many others.

Competition Snapshot:

-Deadline for registration and submission is May 15, 2009.
-Competition is open to myartspace members. Membership is free.
-Registration fee is $50, but for early registration by March 31, 2009 the fee is $25.
-Those who register before December 31, 2008 will receive a free 3-month trial subscription to Premium Services.
-Very qualified jury panel to review your work.
-Fifty finalists will be selected and announced by the jury panel.
-Three winners will have their art represented at SCREAM London, in June 2009. Winners to be announced on May 31, 2009.

Summary:

myartspace, the premier online venue for the contemporary art world, is sponsoring a Juried competition. We want to represent three contemporary artists at a venue in London, England during June 2009. The competition, like others from myartspace, will have world-class jurors reviewing the work of the submissions. Fifty finalists will be selected and three winners will have their work represented at the show.

With over 50,000 members, and more than two years of history, myartspace has been a key force in the art industry at availing opportunity for its rapidly growing community. The myartspace community consists of artists, collectors, gallerists, art appreciators, educators, curators, art critics and many others. Membership to myartspace is free, and members can upload an unlimited amount of art work, music, video and audio narration.

For more information about London Calling visit,
www.myartspace.com/londoncalling

For more information about SCREAM London visit,
www.screamlondon.co.uk

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com

Frequently Asked Questions About the New York Art Exchange (NYAXE)

Below are some frequently asked question about the New York Art Exchange (NYAXE). The New York Art Exchange is an online marketplace for buying and selling contemporary fine art. NYAXE was officially launched on December 2nd at the Bridge Art Fair in Miami. The New York Art Exchange (NYAXE) enables the art community to capitalize on new digital mediums through technology by connecting artists, gallerists and collectors via the World Wide Web. NYAXE can be used in association with www.myartspace.com. NYAXE and myartspace are owned by the Catmacart Corporation.

Why the two sites - myartspace and nyaxe?

"We debated this issue quite a bit. We decided that we wanted to see the social network, myartspace, continue to flourish as a great place for free expression, unlimited uploading or work, and a healthy balance of artists, collectors, gallerists, educators, students and art appreciators. Artists can upload their studies as well as their best work, and gain valuable feedback and support. It's almost like a museum exhibit for the artists. The New York Art Exchange is highly focused on providing a market for selling and buying art, and so the items for sale are likely to be amongst the best people have to offer, and the buyers are there not only to look and appreciate, but to purchase. We see this nyaxe personal store more like a Chelsea Gallery. People can wander in to admire, but many will be on a mission to buy. We think the overwhelming majority of members will co-exist between the two sites as there are ways the sites are tightly linked."

Can I use my art on myartspace for nyaxe?

"Yes. When you go to create a listing, you can either upload a fresh new piece of work directly into your online store OR you can import work from your image library in myartspace. If you feel the images you uploaded in myartspace are perhaps not high enough resolution or don't capture you work well, you can always upload new images. You can access your NYAXE store by logging into your www.myartspace.com account. Simply visit your account page and click on Manage Store."

What resolution images should I upload for nyaxe.com?

"You should try to upload the highest resolution images possible onto nyaxe as buyers will want to use the zoom feature to scour your work for details and because on-demand printing is always better with a higher digital image to print from. We would recommend a minimum of a 5 megapixel camera, and today if you are buying a new camera, the lowest resolution should be 10 megapixel. A Digital SLR camera will generally take much better photos than a non-SLR even with the same megapixel rating."

How many photos of my piece of work should I upload?

"For each listing, you can have one primary image, and 4 secondary images. You may want to show different perspectives on the work, or perhaps some images more zoomed in that others. You don't need to provide additional images, but the capability is there."

How many listings (items for sale) can my store have?

"There is no practical limit to how many items can be listed on your site. But realistically, you will need to use Categories in order to keep them in smaller groups so that the buyer doesn't get lost. Each store plan has a limit to the number of free item listings you can have that year, and after that there is a cost with each listing. You probably would like to balance the incremental listing costs against the traffic you see going to your store before committing too many listings."

Do I get my own web address with my store?

"Yes you do. It will be something like www.nyaxe.com/lois.foley. You get to choose that address when you sign up to create your store."

How does the representation work?

"Gallerist have more advanced stores and have the option to "represent" other artists work found in a nyaxe store by making a formal request. The gallerist would propose a representation to an artist through the nyaxe messaging system. He would propose a price that the artist would receive upon sale of the work, and a shipping arrangement. In some cases they may leave the work with the artist and simply represent them online. Either way, the art listing is immediately transferred from the artists store to the gallery store. We expect more galleries to develop an physical and online presence."

What is the commission I pay to sell my work?

"The commission varies from 5% to 15% depending on your store program. You can choose a free store, and you would have a limited number of free listings and a 15% commission when your work is sold. Or you can choose a professional store, list up to 100 pieces of work for free, and pay a 10% commission. For galleries, they have substantially more advanced capabilities and pay a 5% commission. So the actual figure depends on how active your store is."

How does the escrow program work?

"nyaxe is based on an escrow model for selling original work. The program is designed to protect both the buyer and seller. The money is put safely aside when the artist sells some work is held by us until both parties are satisfied. The way it works is pretty straight forward. The buyer purchases a painting and pays for the item and the shipping. Our escrow system dispenses the shipping money to the artist and the artist then safely ships the work to the buyer. Once the buyer receives it, he acknowledges it and the rest of the money due is released."

Take care, Stay true,

Brian Sherwin

Senior Editor

www.myartspace.com

Edward Winkleman: How to Start and Run a Commercial Art Gallery

Edward Winkleman, an art dealer from New York, has written a book dealing with the many aspects of running a commercial art gallery. Winkleman announced his book, titled How to Start and Run a Commercial Art Gallery, on his popular art blog. The book is designed for individuals who have considered opening their first gallery. However, it appears that there will be useful information within the book for artists and others. How to Start and Run a Commercial Art Gallery by Edward Winkleman will be released in July of 2009 and will be published by Allworth Press.

On his blog Winkleman stated that he did have some hesitation about the announcement, stating, “as the world economic situation crumbled all around us, I thought it a particularly cruel joke by God that this would be the backdrop against which I announced a book titled How to Start and Run a Commercial Art Gallery.”. However, based on the comments he has received so far it would seem that people view the book in a positive light. I look forward to reading it.

Winkleman commented on his blog, “The marketing copy and the copious caveats throughout the book do take pains to stress that not only is a gallery a very organically grown and individualized enterprise but that although it's possible to summarize the advice and best practices of the dealers I've interviewed and known over the years, outside of legal and business regulations, there are no hard and fast rules for running a commercial gallery, and the most successful new dealers are the ones who re-invent the business. In short, it's a book for beginners. I wouldn't dream to suggest it contains anything that established dealers would need to know.”

Links of Interest:
www.edwardwinkleman.blogspot.com/
http://badatsports.com/2008/episode-169-edward-winkleman/

Take care, Stay true,

Brian Sherwin
Senior Editor
www.myartspace.com